The dynamics of technological developments are changing rapidly. The role of smartphones is making life easier and just a few taps and swipes are enough to make transactions, get info and much more. Mobile apps are commonly used in everyday life to do almost everything including buying stuff, learning, financial services and what not?
While planning business strategies, the leaders of all types of business organizations use different types of social media marketing services to improve brand value or to boost business. Social media marketing is a powerful and effective way to reach potential audiences. Through this marketing strategy, businesses can access user data to reach customers and capture their attention. Through mobile advertising and cross-device targeting, marketing services generate additional traffic on websites and this ultimately produces better results of business growth.
The trend is getting widely popular in all countries and through the global impact, organizations are taking maximum advantage of these marketing strategies. Like for example, hiring a top-ranked social media company in USA for business promotion offers amazing growth marketing services that focus on scaling recently proven products and services into efficient marketing engines. The global outcome is the same everywhere and by the right way of utilizing social media marketing strategies, a business covers the distance between strategic guidance to tactical execution.
The simple strategy of these platforms is to target the right audience with the social messaging phenomena. The development and utilization of social messaging apps have opened numerous doors of success for businesses in the new era of digitalization. These apps are not only a way of engaging with each other but have now become the entrepreneur’s new growth team.
How the Strategy of Social Messaging Apps Boost Business?
Through the marketing strategy of using social messaging apps, social marketing agencies use both conversational and personalized marketing tactics. These apps opened up the interaction channel between the brand and customer and they can interact 24/7 when the audiences feel free to get in touch. Hence, social messaging apps are dynamic and is growing fast as a business tool in the digital marketing world. It is the perfect channel for immediate communication with customers. Let’s go through with some other advantages while applying these strategies.
Social messaging apps are magnificent ways of uninterrupted interactions between customer and brand. When customers’ queries and problems are heard and resolved instantly, they will definitely get more influenced. It creates a spontaneous attraction for a particular brand and this will result in repetitive sales. Hence, a massaging platform is a dynamic way to influence customer’s choices and it helps in opening new scopes of business and channels of marketing.
There are more than 10 popular social messaging apps that can effectively connect with the target audience and can boost business as well. Here, we will go through with 9 of the most popular social messaging apps that undoubtedly are perfect tools for business growth.
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WhatsApp
With more than 1.5 billion users, WhatsApp is considered as a revolutionary messaging app today. This extremely popular messaging app offers the users to send text messages, video or voice calls and several other multimedia features using the internet. The ‘story’ feature in WhatsApp is an impressive way to send messages to the target audience without saying a lot.
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Kik
Today’s youth is innovative and experimental. In fact, they are good buyers too and hence, Kik is a smart choice to draw the attention of youngsters as this popular social messaging platform is extremely popular among them. No phone numbers are required on Kik to get started, instead, individual user names are enough for communication. Kik is an absolute fun factor as users can use GIFs, emojis, stickers and short videos in their messages. For utmost business advantage, Kik appeals to young adults and children which is a great advantage.
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Skype
The Skype app is rocking among video calling lovers. Not just great for calling and video chat, Skype is a magnificent platform to share messages, photographs, short videos and other files. Options of group chat and group messages are also available to rejoice the fun altogether. The business version of Skype offers special features which are effective and efficient which makes this an essential tool as a business messaging app.
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Snapchat
The next on the list is not just a chatting app but includes something different. The users at Snapchat can enjoy fun factors and unique features including sending photos and videos to contacts. Videos, photos and messages sent on Snapchat do not remain forever and with one to another user, it creates a thread and spreads to the entire network on Snapchat in the end. Hence, it encourages the users to interact with the unique ‘no strings attached’ feature. It is proving as a great business strategy to engage the audience through photos, videos or GIF’s on Snapchat.
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Viber
If you are looking to raise your brand value, the crucial step to take is to engage the audience. If the brand is sustainable, it becomes more important to provide a complete virtual experience to the users. The unique and exploring features of Viber are getting widely popular these days as users here can share messages, photos, GIF’s, stickers and can also enjoy over video or voice calls. The vast availability of young potential customers makes this platform an incredible choice among the list of top messaging apps 2021.
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Instagram Direct
The extremely popular Instagram is rapidly gaining the attention of global users and with over 500 million users on daily basis, this is such a giant to be followed by every user. The viable customer service medium of this messaging app is gaining huge popularity. Its Instagram Direct feature supports video chat through which businesses are enjoying delightful customer experiences.
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Twitter
The interactions over Twitter are rocking the digital world. From common man to celebrities, everyone wants to be on Twitter and from a simple family trip to major headlines, every small or big story comes on Twitter at the earliest. Twitter offers an open forum to express opinions and hence, the social messaging app is proving a magnificent tool for business growth.
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Telegram
Comes with the trust of cloud security through which users can rest assured about the privacy of messages and data, Telegram is an ideal messaging app for business promotion. With more than 200 million active users globally, the social messaging platform ensures the users about their information or important data will not go into the wrong hands.
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Facebook Messenger
Due to smooth and easy operations, no phone number required, instant messaging service and a range of several effective features, Facebook messenger is rapidly gaining popularity in the business promotion field. This magnificent messenger quickly resolves customers’ queries and hence, it is a smart choice to boost your business.
All these top social messaging apps are compatible with all android and iOS devices. Messaging is an effortless and smart way of getting attention and coming into the acknowledgment of the target audience in an effective manner. Through this straight, simple and easy process, customers can comfortably connect or contact the brand through messages or other ways to discuss their queries, concern or reviews.
