PPC is one of the digital marketing platforms that help businesses to drive unlimited traffic and conversions from search engines. It’s the way to land online traffic and sales to your site as well as grow your brand’s presence online. No wonder, it’s the most popular way of online advertising used by 45% of small businesses globally where every day 62% of marketers insist to increase their spending budget for PPC. Why? Because it delivers expected results. It’s a great way to market your brand and reach new potential customers in a limited period of time.
It can be tricky for beginners but once you understand the concept and learn how PPC is profitable for your business, you would always consider it for your future marketing goals. In this post, we have discussed:
- What is PPC?
- How does it work?
- Why should you use PPC to drive success for your business?
Here we go!
What is PPC?
Pay Per Click aka PPC is an online advertising platform where you can run ads on search engines using Google Ads and pay an amount every time when someone clicks on your ad.
Businesses use Pay Per Click to drive leads, traffic, and sales by targeting their potential audience. There are several filters available to target your audience basis on demographics, etc.
Whenever a person is looking for a product or service, he/she searches on search engines like Google or Bing. They look at what brands are offering and how they fulfill their needs. At this time, your PPC Ad shows on the top of the search engine page that gives your brand an opportunity to make a lead or sale. With its immense keyword strategy and targeting, it can help to drive interested audiences to your site or product page and lead to a situation to avail a sale.
For instance, if John is looking for a new bicycle for his kid that can be available on a budget and delivered to his home. He types, ‘Kid Bicycle at Affordable Price’. It will show all the nearby bicycle providers to John and helps him to know about your site. PPC offers a platform to reach your audience when they are looking for a product or service offered by a brand like yours. Also, it helps to gain data insights to help your business to improve the efficiency of the channels over time.
How does PPC work?
PPC is a platform that offers various ad platforms that are commonly used by Google and Bing Ads. Each platform, these have a different set of ad formats such as:
- Search Ads
- Display Ads
- Shopping Ads
- Video Ads
- Mobile Ads
- There are also many others formats available depending on the type of business your carry. But the above listed are the most commonly used formats to start PPC marketing or campaigns on Google Ads. Why? It gives direct access to the largest target audience of potential customers and clients and provides several ways to set up as well as run your marketing campaigns depending on your business goals.
But regardless of the formats and platforms, it’s easy to set up your PPC account that largely remains unchanged. It’s pretty simple:
- Sign up for an advertising account using your business’s official email address with the platform.
- Go to create ads and choose the right targeting by adding relevant keywords, audience demographic, etc.
- Set the maximum cost or bid you are willing to pay each time when a user clicks your ad.
- Once you set the bid, your ad goes into an auction with other online advertisers who are interested or bidding on the same keywords. The auction and bid determined the order in which your ad will be shown.
- Once it’s set, you pay whenever someone clicks your ad.
In the beginning, you may find it a little hard to understand the bidding strategies but with practice and learning through tutorials, you can become a pro with these functionalities. Also, you can hire the best PPC Management Company in USA to help you out of it.
Why PPC? – Benefits of Using PPC
Before investing in this platform, you should know the ideal reasons why marketers and entrepreneurs prefer to use PPC as their topmost advertising strategy. Here are the common reasons why PPC could be the ideal advertising channel for your brand:
You start receiving the results immediately
Once your account set up is ready and your ad goes live, you start appearing in the search list and receiving clicks as long as the volume is there. Compared to other advertising channels, it allows starting to get returns quickly without any waste of time.
It can be easily measured and tracked
Unlike traditional advertising channels, its ability to measure and track returns through PPC advertising is quite simple. It also allows you to track the number of leads and conversions. It means you are able to utilize data and insights to define the efficiency of your advertising campaigns and make changes over the period to increase the ROI of the channel.
You got full control
Whether you want to run a similar ad for a longer period, or how much you want to pay for a single click, everything is under your control. You can pause the campaign, double it, and so on as per your current requirements and conditions. You have got full control.
You can target the exact, right audience
Unlike any other advertising platform, PPC allows you to target the relevant or exact customer/audience based on your data and insights. You are also allowed to adjust bids based on devices your target audience use, time, location, and so on.
Multiple ad formats
There are different types of ad formats are available as per your business needs. For instance, if you are running an eCommerce store, you can use shopping ads to display your products. PPC provides a whole range of various ad formats to drive success for specific businesses as per the requirements.
Whether you are running a small or large business, PPC can be a profitable advertising channel to provide relevant sales or conversions as per your brand’s needs. Take some time to learn about the platform, and understand its works if you are still unable to use it at its full potential. You can also hire a PPC Specialist or PPC Management Company in USA to help you make the most of it.