Digital Marketing

How to Create the Best Landing Pages for PPC Marketing

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We have so high hope in terms of “paid marketing”, or “pay-per-click advertising“. This thing that they want, they want to sell more, get more leads, more ROI. If I actually have a tremendous touchdown web page, however, not anything goes to occur. The first thing users will see is the landing page, you have only half second.

If you want to make better landing pages, you are in the right spot. So, let’s get started.

Step 1: Do Your Research

One, those are to clear your lines of objectives first. Related: When it comes to sales and marketing, segment before you send Step 1: Know your target audience inside and out: what drives their behavior, what are they interested in, what are their challenges, what are their needs, etc. This allows you to customize your approach based on current market analysis in terms of strategies, calls to action (CTAs), color palette, website content, ad copy etc.

Additionally, research your target industry, popular or less CPC keywords, its current trends, and your competitors. To differentiate yourself in the market, identify the unique selling points (USPs) that your competitors offer – and what they don’t.

Step 2: Optimize Crucial Elements

A report by Google indicates that 61% of users are unlikely to return to a mobile site they had trouble accessing, and 40% visit a competitor’s site instead. Therefore, ensure your landing page is responsive, loads quickly, and provides a seamless experience across all devices.

Next, focus on your CTAs, which are crucial to driving conversions. It should be action-oriented, prominently displayed, and placed at some strategic points where users are most likely convinced to click. 

A landing page’s anatomy consists of several important elements that need to be optimized in each and every way. It includes:

  • UX/UI
  • Sites Loading Speed
  • Unique Selling Propositions (USPs)
  • Call to Action (CTA)
  • Trust Signals (testimonials, certifications, reviews, ratings, case studies, etc.)
  • Lead Capture Form
  • Responsive Design
  • Visual Hierarchy and visual elements (images, animation, logos, graphics, videos, etc.)

Step 3: Get Different Mockups For A/B Testing

Hire a good designer who’ve a great experience of your industry and understands the user behavior of your local audience. 

Make sure that your landing page is designed to be user-friendly, intuitive, easy to navigate, responsive, and mobile-friendly. Create multiple mockups to find the best-performing landing page design. Experiment with different headers, colors, font sizes, styles, visuals, CTAs, and content layouts to get the best page. 

If possible, always create new landing pages for every campaign to be more specific. Many PPC advertisers in St. Louis use the homepage as the landing page, which is not a very effective strategy. 

Step 4: Use Best Copywriting

Good copywriting can increase engagement on your landing page by 58%. It involves the strategic use of words, visuals, designs, and colors that instantly grab your audience’s attention. Use power words and keep sentences short to maintain reader engagement.

Avoid clutter and make it simple; sometimes, less is more. Also, try to use text content in a limited and strategic way. Many marketers use excessive content to embed keywords, which can disrupt the page’s structure and detract from the overall user experience.

Step 5: Release Enticing Offers

Around 70% of millennials will look for a deal or offer before any purchase. Putting an incentive to the table allows visitors to act swiftly which ultimately results in quick sales and better ROI. So, it could be a great strategy to put some kind of offer on your pay-per-click advertising landing pages. This could be a discount, a coupon, a free trial, a limited-time deal, freebies, or an exclusive eBook. 

Make sure your offer is prominently displayed and clearly communicated with safe practices. You can also apply the rule of “% off vs $ off” by saving the perceived value of your product. To understand which strategy is perfect for you and which isn’t, you need a PPC ultimate guide


To understand which strategy is perfect for you and which isn’t, you need a PPC ultimate guide. For the last 10 years, Digital GrowthUS has been serving St.Louis as the most trusted pay-per-click marketing company. To date, we have helped hundreds of online businesses to increase their brand growth and get a better return on investment. Now, it’s your turn.

Our PPC marketing experts are ready to assist you with your ad campaigns. Call +16363952257 to get a tailored brand strategy from professionals.



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