How would big data and AI impact ERP products?

Big Data Analytics Solutions Providers

Today, it won’t be surprising to know if the entire production cycle in an enterprise is completely managed in just a few tabs or clicks. All thanks to the latest technology such as big data, machine learning, artificial intelligence, etc. As per Gartner, 37% of businesses have adopted and implemented AI (Artificial Intelligence) as one of their key strategies.

Digitalization has completely changed the outlook of business workflows. And, AI is playing a big role especially when it comes to automation and revolutionizing the development of software. Currently, Enterprise Resource Planning (ERP) systems available in the market are operating completely differently from their legacy counterparts as compared to 5 years ago. All thanks to big data analytics solution providers.

In this blog post, we will discuss how big data and AI have enhanced ERP systems and to what extent, these are impacting ERP products. Here we go:

Making sense and utilizing immense data

One of the biggest challenges everyone faces when there is an increase in the amount of data is making sense of it. With all such data regarding customers, their behavior, demographics, organization processes, etc., it’s challenging to keep pace with the data and its useful insights.

With big data and artificial intelligence integrated with your ERP software, the business is able to feed data to powerful AI systems and algorithms. In return, this will help to identify patterns in the organization’s workflow and operations that might get skipped by many.

For instance, AI algorithm along with ERP software predicts the relationship between various processes in the development of the product lifecycle. Thus, this information can be utilized to streamline the production process and models to meet the relevant demand based on real-time data.

Automation process of repetitive tasks

In any business or organization, there are certain tasks or processes that needs to be done irrespective of the number of times you do them. They take place regularly and repeatedly. With the help of AI, they can be streamlined and automated rather than doing it again and again or training many people to do the same.

When AI is embedded with the ERP development process, businesses can utilize their human resources to work on other parameters or tasks that are more sensitive and valued as high priorities. 

Proactive and Accurate Problem Solving

When Artificial Intelligence gets embedded with an ERP system, not only it can identify problems that create chaos in the workflow but also help to predict them before it occurs. Also, if it already occurs, it provides the solution as well.

Big data analysis helps to pinpoint the development and manufacturing units that might have a chance to become faulty after a few production cycles. Such pre-advised information can be used to streamline and channel the manufacturing processes and schedule tasks to make sure the production is not compromised.

Hence, appointing the top artificial intelligence development company and incorporating AI with ERP manufacturing software is the best way to proactively analyze and solve problems before they hamper your existing manufacturing processes and business operations.

Provide Appreciable User Experience

When ERP software gets powered by Artificial Intelligence, businesses get useful information about their existing and potential customer interactions. With useful data in hand, it helps to identify customers’ expectations and buying patterns. On the other hand, businesses gain insights about the products that are in demand, the highly active hours when customers interact the most, and the number of times they consider getting in touch with the business.

Such insights can be useful to streamline the production and resources to meet the demand at a more finite level. It would eventually help to delight the customers and provide the best user experience. Artificial Intelligence works on forecasting the order demand which helps to fulfill the orders without putting customers on hold.

The whole process enhances the unparalleled user experience by building more trust and expectations with your customers. Looking at the large picture, such an improved experience would definitely help to gain loyal customers. And, certainly, loyal customers always come back.

Enhanced Marketing Solutions

When it comes to identifying untapped business opportunities, Artificial Intelligence has a lot in store. Using AI, businesses can drive customer insights such as demographics, buying behavior, and so on. Such data helps to serve customers on a platter with what they need before even they ask or buy. 

The most fascinating about this process is that AI discovers relevant marketing opportunities and customer segments that can be your ideal targeted audience. Using AI technologies can help you find potential markets that might have been overlooked by human resources. That all can happen with the data insights provided by big data and AI.

This will eventually help to improvise the marketing process and allow the sales team to open up opportunities in new markets with a motive to improve the business’s visibility and revenue. 

Superior Customer Service

One of the significant benefits provided by incorporating AI into ERP software is the way businesses respond to customer service. Thousands of businesses are making the most of it by using AI tools and virtual assistants in their customer care systems or services. It’s better to have a virtual assistant or AI tool to address the concern first rather than routing it to a customer executive or FAQs on your website. Delayed followed up always gives a sulking feeling to customers. Hence, it’s better to give a quick response to your customers using such tools rather than delayed follow-up with customer executives or representatives.

No wonder, certain queries or requests can be handled without any human assistance. Thus, for such issues, businesses don’t need to bother customer service representatives. 

With AI and virtual assistants, enterprises can have ERP software providing a human-like interaction with beloved customers before any further escalation. It will eventually increase the effectiveness of customer service and be termed as superior customer service. 

Department Integration

Businesses use a lot of software to ensure that their operations are aligned and run seamlessly. For instance, there is software that looks after human resources, training, onboarding, payroll, manufacturing, supply chain, etc. But what matters is that this software is aligned with each other or follows the centralized system. It’s necessary that all software solutions are connected and synced.

With AI in ERP software, it gets easy to streamline the data of all departments in one place. AI eases the integration of various internal or external departments operating in an organization.  


There is no denying that the AI industry is expected to grow and companies are already ahead of the curve. It’s time to upgrade the processes, existing ERP, operations, and manufacturing software and avail the latest technologies. Whether you are a small or big enterprise, innovation, and automation is essential to stay updated and get ready for the future as well as stay ahead of the competition. 

Are you ready to incorporate AI for the intelligent ERP solution? If you are still figuring out how to do it, connect with big data solution providers such as Digital Growth US, and get ready to enhance the workflow of your business like never before.



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