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What is Digital Marketing? Channels, Benefits, and Strategy
It all starts with a business idea that would disrupt the market. You move forward with creating a website or an app with the hope that your target audience would love it. But, what if it fails to revolutionize the market? You had everything in place and a solution that could solve a user problem — but, did you market it? For an online business to be successful, you need to upscale digital marketing efforts.
Digital marketing ensures that your business reaches the right audience, at the right time, and on the right platform. It helps you move a potential customer from the awareness to the purchase stage, which, in turn, helps improve the bottom line.
Where almost every business understands the importance of digital marketing, not all can implement a successful strategy. According to Hubspot, only 61% of marketers believe their marketing strategy is effective.
In this write-up, we’ll explore what is digital marketing and how to create a winning strategy for your business.
What is Digital Marketing?
Digital marketing is a type of advertising done on digital platforms such as email, content marketing on websites, social media platforms, search engines, or even pay-per-click.
Digital marketing is similar to narrating an intriguing brand story to your audience so that they listen.
In the words of Seth Godin,